2004

Neon Magazine was set up in 2004 by Gina Capita, a glamorous young New York based businesswoman. After years of being splashed across the pages of various magazines herself, Gina decided that she would stop giving her advice to other publications and would start using her knowledge and her fashion sense to support a brand new magazine herself. Neon was initially targetted at intelligent women who wanted to acheive and be the very best they could be - yet still be fashionable and aware of the new trends and cosmetics at the same time. It was initially a great success, with women around the globe wanting to acheive the all-round success that Gina herself had always been known for, however soon began to falter.

As the recession hit harder and harder and people became less inclined to buy magazines, Gina's fanbase began to reduce. People gave up their hopes of acheiving career success and so had no interest in reading about what they no longer felt they could have. Those who preferred to look at the fashion pages grew disheartened to see beautiful items of clothing that they could no longer afford. The sales figures began to decrease rapidly, causing the staff to have to make a very quick decision.

2007

Eventually, Gina was persuaded to broaden out the magazine audeince. In 2007 it relaunched itself, this time aiming for a much wider market range. It began to feature more what was considered "the average woman," focusing more on what those who might be considered 'normal' might be interested in and able to afford. More affordable clothes began to be featured, and the lifestyle pages began to look more at what Gina considered to be 'airport books' and more typical features. For a while, this strategy worked; Gina's name still held a lot of standing, and people were interested in seeing what she had done. Indeed, the cheaper fashions and more normalized hobby sections worked for gaining peoples interests. However, over time sales figures began to fall again. Many other more established magazines already offered what Neon had, and had had the time to gain a stronger fanbase than the newly launched version had had.

2011 - At the time of the community opening

In 2011, Neon's publishers decided to make a major change to the magazine. With readership numbers still failing, they knew they had to do something to bring about change. And so after much thought - and much opposition from Gina - they decided to try to make the magazine appeal to both men and women. Though initially the magazine will still be based mainly for the female readers, they plan on expanding it out so that features become more gender neutral - though with some targeted at either direction. As Gina was almost 100% against the idea, she resigned from the publication; which seems to be exactly what the publishers had wanted, as they were able to replace her with the new editor-in-chief, Josh Chambers, almost as soon as she had left. Deciding that the best way to make the magazine more appealing to both genders was to bring in a male editor, Josh had been a frontrunner for the job ever since they had started the decision making process. Gina was a well-liked boss who was a good manager and team player, and so the rest of the staff aren't exactly thrilled at seeing her basically forced out of her own magazine; however, as hard as it can be to tolerate him at times, Josh does have a lot of management success behind him that no one can really argue with. (More information on the editor to come later)