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How and why have TOMS become so trendy
Essentially there was a time in marketing (before the recession) that cause Sale Nike shoes
marketing finally got cool looking UGG pas cher
products.
This individuality, the feeling that your peers may be wearing the same trend (cause marketing) but you have a unique personally visual representation of it.
Bono created the category with RED, and then Lance Armstrong did it with the Livestrong bracelet. Essentially here was a way to pay twice as much for a product as it was normally worth, and know that the extra money was going to a good cause.
For TOMS, espadrilles are a low priced shoe that costs $5 to make. Instead UGG Online
of selling it for $10, it is easier to sell them for $50 $70 retail and say "you really buying 2 pair, one for yourself and one for someone who needs a pair of shoes, any shoes.
The key element to make this all work is to make sure the price is in the price range of similarly comparable fashion brands, so that it becomes a replacement product.
TOMS took that idea and used the color fashion. By that I mean they took a commodity product, a low end simple shoe, and applied fashion fabrics to make people be able to be proud to be paying for free shoes while also getting their individuality expressed.
With that idea, there is a lot of money to be made. Now, Bono was Ralph Lauren outlet
using the color red, and Armstrong was using the color UGG Online
yellow, Moncler sale
and Komen is using pink.