https://www.theguardian.com/books/2020/feb/17/readers-donate-copies-of-depression-memoir-after-caroline-flack-death-matt-haig

Prompted by a reader’s offer, donations to two bookshops have already funded hundreds of giveaways of Matt Haig’s book Reasons to Stay Alive

An independent bookseller has been deluged with thousands of requests after offering to send anyone who feels they need one a copy of Matt Haig’s memoir about depression, Reasons to Stay Alive, in an initiative the author called “such a positive thing on what was a pretty bleak weekend”.

Simon Key, who runs online retailer the Big Green Bookshop, was contacted by a reader, Emma, offering to buy a couple of copies of Haig’s book for people in the wake of TV presenter Caroline Flack’s death. Haig’s book details his own descent into depression, and his climb back out of it.