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How to Find the Best Facebook Apps Developer [01 Feb 2013|09:14pm]

Companies are jumping onto the Facebook bandwagon by driving traffic to their websites using Facebook applications or “apps.” Facebook, as the most popular social network today, provides companies with a great platform for reaching out to existing clients, introducing themselves to potential customers, and enhancing their brand reputation.

As companies rush to launch their Facebook apps, there's also a noticeable increase in the number of Facebook apps developers online. Companies may have many choices in selecting a Facebook apps developer for to reach Facebook users, but not all developers are the same when it comes to their experience and fees. When evaluating a Facebook developer—whether a small or a large Facebook application development company—your company should consider the following litmus test.

First of all, the best Facebook application developer is aware of all of the current techniques of getting around in social media. As such, your developer should be able to create custom apps that are not just interesting, but also user-friendly. “Cool” apps that are easy to use are sure to attract visitors to your company's Facebook profile page and to your company’s website.

Any leading Facebook application development company should also be familiar with the rules and privacy policies of this social media giant. The firm or developer must be able to work and develop apps that will work and can be updated according to the constantly changing policies and limitations of Facebook. Some applications may not function on this social media network if they are incompatible with the rules set by Facebook. The Facebook app that will be added to the company's profile should also be in sync with other features of the network.

Your company should also check to determine that the developer is professional and can fulfill your requirements. Companies have different business needs, and the app developer should be able to answer and address these needs accordingly.

Of course, any company that is interested in hiring an apps developer should determine their budget for Facebook marketing. The amount of money that your company can allocate towards the services of a Facebook application development company determines the level of expertise and proficiency of the developer.

These are just a few of the characteristics to look for in the perfect Facebook app developer for your company. To discover more, visit Convospark.com, the social media development team that gets your custom Facebook app project done right the first time.

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The Benefits of Tapping into Facebook App Development [01 Feb 2013|08:57pm]

Companies seeking to cash in on the Facebook fever should seriously consider launching a Facebook application that can propel their businesses into further success.

Everyone is on Facebook these days. Therefore, it makes good marketing sense for any company that wants to remain competitive to seriously consider utilizing a Facebook application as an integral part of their marketing plan. Facebook applications are not just for fun—They are for profit, too. Enterprising individuals know that these apps can be effective tools in promoting businesses. There are several advantages of including Facebook app development in a company's marketing arsenal.

One of the benefits of marketing with a Facebook app is brand awareness. The influence that Facebook has with the general public is huge, since it boasts nearly a billion users. Therefore, using a Facebook app can help to build awareness among a large amount of potential customers.

Another advantage of using a Facebook app for marketing is the fact that it can be used as a promotional tool. Use the app for conducting contests, announcing events, and promoting all manner of customer interaction with global exposure. Entice consumers to become engaged with your company, its products, and its services.

Web traffic is particularly important for any business these days, especially those that have realized the value of having an online presence with their own website. A Facebook app can serve as a portal for driving web traffic to your company's website. Your company’s website can receive substantial web traffic with a Facebook app—This translates to introducing new customers to your website who may have never found your website without a Facebook introduction. Of course, increasing traffic to your website increases your company’s reputation and search rankings.

Your Facebook app also enables your company to collect leads for potential clients, and to build and strengthen relationships with existing clients. This bolsters your company’s reputation, in addition to helping your company retain and grow its customer base. Having a Facebook presence significantly improves a company's reputation by leaps and bounds.

Facebook is perhaps the largest social media website today. Using a Facebook app for your company or a specific brand will introduce it to the millions of users who access Facebook on a daily basis. The viral effect that a social media app can generate for a company will make your company even more popular and recognizable to its target markets, too.

To learn more about Facebook app development for your company, visit convospark.com.

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