|
Outlook 2010 And annulus comparing up by 40% and 30% respectively
Sina CEO CaoGuoWei says, this is in the World Cup last year, on the basis of the fifth consecutive quarter compared to the advertising revenue growth rate of over 40%.
Sina earnings shows, not only advertising revenue increase, and advertising revenue in proportion are also increasing. Office 2010 key is cheaper than the CDs.
In the second quarter of advertising revenue accounts for 69% of the total amount of companies' income, and the same period last year, a proportion of 55% for the first quarter of this year
62%.
Advertising revenue growth above cost growth
CaoGuoWei said last year that sina brings a record World Cup marketing income this year, in such a high base, advertising can continue to keep high growth, is rare. He thinks, in business operations, sina even
Renewal and China telecom, five major record companies, such as the industry leading enterprises to establish a strategic partner relationship, strengthen the effect of content, expand the supply of sina brand.
In the advertisement cost, because sina revenue grew faster than the cost of advertising sales growth in the second quarter, gross margin to 62%, advertising than last quarter, Many people like the Office 2010 key .
but still high 3% lower than the same period last year a point. Earnings claim that because the season 2
Degree in advertising business includes a sum equivalent to the amount of the advertising revenue 1% stock returns cost, if not included in the cost, this quarter for 63% gross margin advertising business, but is still 3% lower than the same period last year. Advertising business hair
Interest rates down compared to the same period last year is the main reason of the content, the network bandwidth costs of production and rise.
The second quarter harvest season, have always been the Internet in recent published of China's Internet overseas listing enterprise in the second quarter, Microsoft Office 2007 is cheaper than the professional version.
according to results of the Olympic countdown "develop Olympic marketing they worked. Analytic personage points out, the domestic
The Internet industry borrowed "the Olympic Games marketing" is the east wind speed expansion, sina, sohu, and other enterprises, advertising growth expected to exceed 50% in the future.
|