| Coach Spotify |
[09 Jun 2015|05:20pm] |
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http://www.slate.com/articles/technology/technology/2015/06/spotify_running_the_new_music_streaming_feature_is_nifty_but_stifling.html It’s a cool summer evening, and I’m striding along the Hudson River in New York’s West Village, testing whether Spotify and I can keep pace with each other. At the end of May, the popular streaming-music service unveiled Spotify Running, promising to deliver “a non-stop mix of music you love—all perfectly in time with your run.” Running is one of several new updates to Spotify’s streaming app, which has also added podcasts, video clips, and more human-curated playlists in recent weeks—features presumably designed to keep Spotify ahead of the competition. With big-name pop stars like Taylor Swift fleeing Spotify, and Jay Z and Apple making their own forays into the streaming business, Spotify has its work cut out for it. So for its latest app enhancement, the company has begun targeting the vast cult of runners. Which is to say, people like me.
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