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Best Conversion Optimization Steps - 3 That Really Work
The thing you want to happen the most on your business's website is a conversion. For a lot of reasons, however, this seems to be the most difficult thing to master. Experts agree, though, there is no excuse for not taking care of and fixing the issues that are here. Before you can truly turn your site into a powder keg of conversions, you have to make sure the right traffic is flowing in. Looking for http://landersoptimized.com? find them at LandersOptimized.com

It is imperative that you use a tracking program, such as analytics, to see how you are doing. If you don't, then this is a good place to start even though you can gather good information from your web logs. Raw server logs are a bit out of date and admitting you use them will produce snickers over drinks. Choosing an analytics program basically comes down to using one that's easy for you and gives you info that you have to have. Using the free Google Analytics program is not something you should use if you have the money to avoid it. If you can locate something other than Google Analytics, use that instead. Never forget server logs as they can provide you with lots of info you may not have.

Even though marketing methods used are archaic (based in the 20 century) for the most part, the Internet represents innovation and novelty. To avoid looking archaic, people will try to use the latest marketing strategies online. Regardless, you need to implement strategies that have always worked. Even though the advertisers and copywriters 100 years ago wrote these methods, they still work now, and will continue to do so in the future. It is unfortunate that some of the more valuable data has been lost in the archives. But you can still find old books that contain a wealth of valuable information. Read more about landing page optimization case studies at the LandersOptimized website.

Have you done optimization testing before? If you have not, you might wonder where to start with this process. You might want to test items that are prominent using general guidelines that are proven to work. Some experts advocate testing on a large scale or in a bold way. Well, with A/B split testing you can only test one thing at a time. You should start with the headline as this is a great place to begin. What many are trying to say is don't jump on smaller details for initial testing. You really won't have a lot of impact on your conversion rates so avoid these obscure results. Testing a new header with fairly bold color schemes is a good idea.

The foundation for improving site conversions is understanding a few things about human nature. Learning about human nature, specifically in regard to marketing, is a topic that could last a lifetime. It's not difficult to find this information. There is a lot of it out there. Knowing why people do certain things when they read your copy is what you need to discover. Get more CRO tips at the Landers Optimized site.