In 2009, the Chinese electrical appliances B2C network

shopping market scale is 2.12 billion yuan, a 177.0% increase over 2008, rapid growth. Erin research shows that, although at present the B2C e-commerce market scale of home appliance of the size of the overall trade buys home appliance to just 18.7% in the next few years, but the speed of growth in the B2C would be greater than the growth of the C2C speed, multiple factors stimulate B2C e-commerce home appliance market potential, competitive situation will be more intense.

The personage inside course of study thinks, in 2010 the intervention of the traditional retailers will be exacerbated the market competition level. Microsoft Office Such as su ning recent launch of the "buy" SuNingYi have been officially going live, at the same time, the country will be launched in March, a new e-commerce strategies. Traditional retailers rely on strong chain entity shop the brand superiority, which has solved the development of e-commerce, another good, rich experience and strong retail of logistics distribution ability, will promote the B2C e-commerce home appliance that the prosperity and development of the market.