Background:

 

From day one, Mr. Sidone set his qualities to work, adding a new age of intelligence and prestige to the line.  Athletic and a closet romantic, Alex is resolute in protecting the members of his family.  Cool and confident, Alex "Primo" Sidone is now the owner of Club Rush- a club located in city of LA. Born in Brooklyn, his family packed up for the west coast to start a new, more privileged life. Graduating from UCLA with BA in Business Management, which lead him to get back involved with the "family business". One phone call to his father was all it took to confirm all the rumors and his own suspicion that his father’s ties to “ a connection” he took his father's offer to own and run a club in LA. He headed out almost immediately. That was over a year ago. The time and money he spent on renovations paid off. The club is a roaring success and is now knee-deep in the underground world he never expected to find himself in: money, sex, drugs, and the mob.

 

The opposite sex was and always will be his greatest weakness. Alas, the same weakness that put him within a woman's grasp was the same one that yanked him out; a wandering eye, among his many other wayward body parts. So he did the one thing he knew would keep him out of trouble, and that was to put all his effort into his business. Professional almost to a fault, Alex took pride in everything involved with running Rush. From the dancers, bartenders and security guards all the way up to bookkeeping, he was on top of it all; a real hands-on guy. It was his one redeeming characteristic.

 

Alex is a man's man. Sports and women are on the top of his conversational topic list. Though he is very serious about the business he runs, it's a subject he never discusses in the presence of anyone not on his payroll. He has a kind soul and is considered a nice guy, though nowhere near friendly. Flirting is a past time for him and something that comes almost naturally, though at arm's length is where he keeps everyone, letting just a select few into his bed and even less into his heart. While he may come across as cruel in his demeanor, underneath it all lies a man that has suffered a pure heart break. Life was a lot simpler while he was in pursuit of his BA, and was still the case when running the family that refereed to him as "The Don".. Though one thing was for sure; no one would know what the future would hold in the life.....

 

First impressions are always best:

 

The scene consisted of a couple vehicles; about 5 of them riddled with bullets, one blown apart just from a wandering bullet hitting the gas tank..  Police tape guarantying the area off from the public, people standing around.  Looking, searching for motive to the bloody scene.  No one knew why, but the people involved and of course Primo.  But no one would mention Primo's name.  They knew, they lived there.  They all heard the stories, seen the pictures, and researched the fallen.  Empty bullet cartridges scattered the scene, as well as bodies which laid limp from where they'd fallen.  There were no skid marks, other than the vehicles that the men arrived in.  Primo wasn't a supermonster or a vigilante..  He was just an experienced street guerilla bred, born & raised in the streets of New York..  Primo was a violent person, which could've been portrayed in the design in which he'd left the bodies..  One hung from the traffic light signal, only thing it'd be hung from was it's own intestines..  Spilled out from his stomach, then tied around his own neck.  Another body was going to be unidentifiable considering the persons jaw was split against the concrete curb, and the teeth shattered and broken from the jaw line..  The third body was portrayed as if it was on a cross; crucified, but hung upside down from a nearby churches turned over cross.  The fourth body was simply lain limp on the middle of the street, but the chest cavity was opened up from the top of its throat down to it's groin..  Ribcage split as well as the adams apple pulled out.  And where was Primo?  Standing off to the side, clothes changed no indication of blood or bruising.  Black 3-piece Armani suit brought out the formality in his stature..  You'd think he was a top dollar broker, if it weren't for that crook'd grin plastered upon those simple handsome features that is..