Amazon's Echo Buds are an Alexa-powered answer to Apple's Airpods
http://feeds.engadget.com/~r/weblogsinc/engadget/~3/FI2izRXyipY/
Apple has proven that combining true wireless earbuds with always-on access to a virtual assistant can be a reliable recipe for success. Its Airpods continue to be the best selling option, even as the true wireless scene really starts to take off. So...
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