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eriacta cena In recent years, San Francisco has become the capital of what someone described to me as “three-business-card life.” People might give a lot of their time to one startup while keeping a substantial equity share, and maybe a nominal job title, in one or two others that are just getting off the ground. They might help fund-raise for one company while investing in another one. Entrepreneurialism is a high-failure business, the thinking goes, but if you keep a few pots on the burner sooner or later something will boil. Then you can live off that payoff for a while or invest it in other things. People like Willis, young and urban and professionally diffuse, tend to regard success in terms of autonomy—designing your life as you want—rather than Napoleonic domination.
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