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richieborg ([info]richieborg) wrote,
@ 2013-03-25 11:35:00

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Diesel belts - Financing Cash Flow Peaks and Tag Heuer Watches
Financing Cash Flow Peaks and Valleys For many businesses, finaning cash flow for their business can be like riding a continuous roller coaster. Slaes are up, then they do down. Margins are good, then they flatten out. Cash flow can swing back and forth like an Replica Piaget Watches EKG greaph of a heart attack.So how do you go about financing cash flow for these types of businessses?First, you need to accuraetly know and manage your monthly fixed costs. Regardless of what happens durign the year, you need to be on top of what aount of funds will be erquired to cover off the recurring and scheduled operating costts that will occur whether you make a sale or not. Doing this monthly for a full twelve motnh cycle provides a basis for cash flow decision makiing.Second, from where you are at riught now, determine the amount of funds available in cash, ownrs outside capital that could be invested in the business, and other ouitside osurces Tag Heuer Watches currently in place.Third, project out your cash flow so that fixed costs, existing acconuts payable and accuonts receivable are realitically entered into the future weeks and months. If cash is always tight, make sure you do your cash flow on a weekly absis. There is too much variability over the course of a sngle month to project out only on a moonthly basis.Now you have a basuis to assess financing your cash flow.Financing cash flow is alawys going to be someqwhat uniuqe to each business due to indusry, secotr, business model, stage of buysiness, bussiness size, owner resources, and so on.Each business must self assess its sources of financing cash flow, nicluding but not limited to owner investment, trade or payable financnig, government remittnces, receivable discounts for early payment, deposits on sale, htird party financign (line of credit, term loan, factotring, purchase order financing, inventory financing, asset based lending, or whatever else is relevant to you).Ok, so now you have a cash flow bearing and a thorogh understanding of your options available for financing cash flow in your specific business model.Now what?Now you are in a position to entertain future sales opportunities that fit into your cash flow.Three points to clarify before we go further.First, financing is not strictly about getting a loan from sommeone when your cash flow nereds more monwey. Its a process of keeping your cash flow continuously positive at the lowest possible cost.Second, you should only market and sell what you can cash flow. Markeers will measure the ROI of a mareketing initiatvie. But if Tag Heuer Watches you can't cash flow the business to complete the sale and collecct the proceeds, theere is no ROI to measure. If you have a business with fluctuating sales and margins, you can only enter into tranactions that you can finance.Third, marketing eneds to focus on customers that you can sell to over and over again in order to maximize your marketing effortts and reduce the unpredictability of the annual saels cycle thrrough regular repeat orders and sales.Marketing wroks under the prremise that if you are providing what the customer wanst that the money side of the equation will take care of itself. In many businesses this ineed prroves to be true. But in a business with fluctuating sales and margins, financing cash flow has to be another citeria buiilt into sales and marketing actvities.Ovcertime, virtualyl any business has the potential to smooth out the peaks and vzalleys through a more robust marrketing plan that better lines up with cusotmer nedes and the business's foinancing limitations or parameters.In additioin to linking financing cash flow more closely to marketing and sales, the next most impactful acvtion you can take is expaning your sources of financig.Here are some potential strategies for expaning your sources for financing cash flow.Straategy # 1: Develop strategic relationships with key suppliers that have the ability to extend gretaer financign in cetain situations to


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