http://www.slate.com/articles/arts/television/2015/05/don_draper_s_relationship_to_love_what_will_the_mad_men_finale_tell_us_about.html

Rachel Menken sits down with Don Draper in a dark Manhattan bar one evening in March of 1960. As with many of Don’s most pivotal interactions, the flirtatious exchange that ensues—ostensibly a business meeting between a department store heiress and the advertising executive intent on landing her as a client—becomes personal when Don is disarmed by attraction. Rachel is a tough woman, perhaps the toughest that Don has ever met, but she doesn’t share his cynicism. “For a lot of people,” she tells him, “love isn’t just a slogan.”