http://www.slate.com/articles/arts/culturebox/2015/06/bumpy_kanahele_hawaiian_sovereignty_and_cameron_crowe_s_aloha.html

Late last week, on the precipice of an inevitably calamitous opening weekend, Sony Pictures posted the first eight minutes of the new Cameron Crowe film, Aloha, to the Web. The gesture rang of weary resignation: In the preceding days, the studio had come under fire for the movie’s title (crass cultural appropriation!), for its primary cast (nary a nonwhite face!), and for its jumbled incoherence (we’ll get to that!). Given that the earliest pan had come from Sony Pictures’ then-co-chairman, Amy Pascal (“I’m never starting a movie again when the script is ridiculous,” she vowed in an email leaked in last year’s hack), the studio should have been well primed for damage control.