http://www.slate.com/articles/double_x/doublex/2015/06/persephone_books_how_the_throwback_publisher_built_a_cult_following.html

Persephone books all look alike. They are the chilled grey color you must spell with an E, like fey, and a tiny maiden poses tastefully in the bottom left corner. The font is elegant, understated, and delicate—feminine but not frothy, like an FKA Twigs song. These are editions that make you want to use adjective-noun pairings like “graceful severity” or “attractive seriousness”—they conjure not the carefree, wildflower-gathering Persephone that Hades swept down to the Underworld but rather a queen in a cool room, wearing a clean and becoming shift. She is discriminating and has exquisite taste, her fingers trailing in the Styx. She has a cult following back on earth.