http://www.slate.com/articles/life/education/2015/08/the_professor_is_in_karen_kelsky_creates_a_delusion_free_job_search_for.html

Graduate programs don’t adequately prepare students for the world, so Karen Kelsky does it for them. She is the founder of the academic career-consulting business The Professor Is In, which advises would-be tenure-trackers on such minefields as the cover letter (“Just say no to the weepy teaching statement!”), the interview (“Grad students tend to veer between two extremes: ‘I know nothing’ and ‘I know everything’ ”), even what kind of shoes to wear on a campus visit if you’re a gender nonconformist.