http://www.slate.com/articles/technology/future_tense/2015/09/an_interview_with_obfuscation_co_author_finn_brunton_about_online_privacy.html

You know that you’re being watched online. You know that your data is constantly being collected. The lack of privacy that tech users experience on a daily basis on countless platforms—from social media to search engines to retail sites—is obvious. Yet we quietly accept it, because most of us don’t know what else to do.