http://www.slate.com/articles/sports/sports_nut/2015/09/rory_mcilroy_jordan_spieth_jason_day_at_the_tour_championship_which_one.html

There is no more powerful cultural signifier of athletic dominance than a video game cover. Whosever visage graces the casing of an annual EA Sports product is understood to be the star in his or her domain, literally the poster child of that sport. Beginning in the late 1990s, shortly after his breakthrough year of 1997, Tiger Woods quite rightly adorned the cover of 16 straight EA Sports golf games named after him. He was by far the sport’s best and most popular player for nearly all of these years. Though he’s now hundreds of world ranking spots away from being its best player, he remains its most popular.