http://www.slate.commap.publish.dev/_http_//pub1.dev.slate.com/articles/health_and_science/science/2015/09/richard_dawkins_on_social_media_the_author_of_the_selfish_gene_and_meme.html

Richard Dawkins is not your garden-variety Internet troll. He’s a retired professor at Oxford University and the author of a number of well-received, best-selling books on science and atheism. His book The Selfish Gene is one of the most-read popular accounts of evolution, and it introduced the term “meme,” long before Internet cats, as a way to express how ideas spread and evolve. In other words, he’s as establishment as they come. He is no fringe conspiracy-monger lurking in the anonymous cave of message boards and comment sections.