http://www.slate.com/articles/health_and_science/medical_examiner/2015/10/preemie_anti_smoking_psa_is_wrong_ineffective_and_offensive.html

Extreme anti-smoking ads are maddeningly manipulative. You’ve probably seen some of the more disgusting ones, released by the Centers for Disease Control and Prevention as well as state health agencies: the poor guy who has to cover his tracheotomy hole in order to shower, the woman who’s an emaciated shell of herself because of cancer, the various close-ups of lungs and arteries made gray and fatty by cigarettes.