http://www.slate.com/articles/technology/users/2015/10/kim_kylie_and_the_other_kardashian_apps_reviewed.html

One morning last month, young Americans scrolled through their phones and discovered a tantalizing set of instructions posted across social media. Hours later, dozens of them converged on an Apple Store in lower Manhattan, rushed up its glass staircase, and jostled for position in front of a small stage lined with five empty chairs. The girls wore false eyelashes and crop tops. The boys wore leather jackets and statement necklaces. Every minute or so, someone in the crowd let out a little anticipatory shriek that sent a shock wave roiling back through the mob, as the teens rose to their tiptoes and lifted their phones high into the air.