http://www.slate.com/articles/arts/television/2015/10/nathan_for_you_season_3_reviewed.html

Nathan for You, Comedy Central’s brilliant, fascinating, and uncomfortable interrogation of manners, capitalism, and the manners of capitalism, returned for its third season Thursday night. In it, as he has so many times before, the unassuming Nathan Fielder attempted to help a struggling small business with a scheme both logical and ridiculous. Methodically following through on this plan, Nathan took careful step after careful step, until he and the business had calmly and willfully wandered into a realm of total lunacy, like a frog hopping from lily pad to lily pad until he arrives in an upside-down world where the sky is purple, the water is yellow, and lily pads are pizzas. As ever, Nathan, an awkward guy in an oxford, doggedly attempts to obey the rules, invariably demonstrating just how absurd and broken those rules are.