https://www.theguardian.com/food/2020/jan/07/weve-always-been-honest-about-our-weight-loss-the-pinch-of-nom-chefs-on-their-recipe-for-success

From posting healthy meal ideas on Facebook and running a restaurant, Kay Featherstone and Kate Allinson went on to write bestselling slimming books that grew out of their own efforts to lose weight – and started a global phenomenon

Kay Featherstone and Kate Allinson were at a Spice Girls concert last spring, just two figures in a sea of people. As they gazed around the stadium, Kay broke down in tears. Not because of anything the Spice Girls were singing, but because the two chefs were consumed by the thought of their own followers; they have more than 900,000 on Facebook. “When we go to a gig, it’s like: ‘We could fill this space so many times!’ It becomes very, very scary,” Featherstone says.

They got the same feeling at Fleetwood Mac. Featherstone has sweaty palms just thinking about it. She and Allinson, who are business as well as life partners, try to “forget the noughts” and imagine a community of 900, but it’s still a long way from the days when they had their own restaurant with customers who came in every Sunday and even brought the pair presents if they went on a cruise.