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Do you like it here? rx media pharma mobil indir The Interactive Advertising Bureau could not be reached for comment and the Media Rating Council said it doesn’t audit YouTube. But Gartner analyst Andrew Frank says ad tech players are well aware of the damage such bad practices can do to their industry. “Most have expressed intentions to deal with the problem head-on, and some have taken proactive steps to do so, but the proponents of such techniques are resourceful,” Frank says. “It’s clear that substantially more efforts are needed to protect the digital advertising ecosystem from fraud.”