Discover How To Charge For Your Ebook
It's one thing to create an ebook and have it ready to sell, but for it to achieve success, you have to come up with the right price. A minimal price signifies low value in people's minds and therefore a low incentive to purchase. When it is too low, it also takes plenty of sales in order to make some good cash. The issue when you set the price too high, is that you will continuously be lowering your cost to stay in touch with your competition. An early purchaser who notices you have dropped the price way below what he paid will be upset.
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While you are working on the marketing and advertising process of your ebook, one of the most critical parts is selecting the right price. Setting the price at a level so low that it undermines your ebook's value have to be strongly avoided. You will need to ask what the highest price would be that the customers will pay, while being careful of charging too much. The price can always be cut if sales are low, provided that the initial promotional effort was sufficiently heavy. The reason it is not selling, might be from lack of promotion rather than too high a price. Launch your ebook with a huge promotional campaign, and only after that should you possibly give consideration to decreasing the price. Ebooks are relative newcomers to the marketplace, making it difficult to pick the correct price.
Given that loads of folks don't even know the meaning of digital, discovering the right price for an ebook is actually a lot different from a printed book from a bookstore. In a bookstore you are able to visually survey all the books, get them and browse them as you like. Being able to hold the book in their hands is very important to loads of folks. Like any other physical product, the costs of raw material, production and advertising and marketing heavily impact the price tag on these books. Although an ebook can be viewed on your monitor, it could also be printed out and form a pretty hefty book. Expensive too, when you count the paper and ink.
What should decide the price of a book, is the words which are written in it. What commercial value does one attach to a book that transforms people's lives? Exactly how much more is the thought worth, than the price of paper and ink? What makes a book important is the value placed on the words, which are written. If your long term goal is to write many books, you could employ a loss leader method, selling your early books at a loss, to be able to gain a reputation.
You are able to sell your later books more profitably once you have established a reputation. What you are searching for, are customers who will keep coming back.
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